--- title: Why Promotional Products Continue to Outshine Other Advertising Channels description: Promotional products are a favorite advertising method, offering high ROI and long-term brand visibility, especially when eco-friendly and made in the USA. image: https://blog.graphicfx.com/hubfs/1754939396284.png --- [![Graphic FX Tee logo on dark](https://blog.graphicfx.com/hs-fs/hubfs/Graphic%20FX%20Tee%20logo%20on%20dark.png?width=300&height=68&name=Graphic%20FX%20Tee%20logo%20on%20dark.png "Graphic FX Tee logo on dark")](https://graphicfx.com/) - [Who we Serve](https://graphicfx.com/select-your-apparel-needs/) - [Race Directors](https://graphicfx.com/race-directors/) - [Unions](https://uniongear.us/) - [K-12 Apparel](https://graphicfx.com/k-12-apparel/) - [Fitness Gyms & Crosstraining Apparel](https://graphicfx.com/fitness-gyms-and-crosstraining-apparel/) - [Outdoor Trades Apparel](https://graphicfx.com/outdoor-trades-apparel/) - Services - [Screen Printing](https://graphicfx.com/screen-printing/) - [Embroidery](https://graphicfx.com/embroidery/) - [Promotional Products](https://graphicfx.com/promotional-products/) - [Webstores](https://graphicfx.com/webstores/) - Features - [Charitable Donations](https://graphicfx.com/charitable-donations/) - [Turnaround Time](https://graphicfx.com/turnaround-time/) - [A4 Sprint Shirt Upgrade](https://graphicfx.com/a4-sprint/) - [Hanes 4 Education](https://graphicfx.com/hanes-4-education/) - [Catalogs](https://graphicfx.com/catalogs/) - [Blog](https://blog.graphicfx.com/gfx-blog) [Contact us!](https://print.graphicfx.com/contact-us-page) December 16, 2025 [Brian Kiefer](https://blog.graphicfx.com/gfx-blog/author/brian-kiefer) # Why Promotional Products Continue to Outshine Other Advertising Channels [ROI](https://blog.graphicfx.com/gfx-blog/tag/roi) [Promotional Products](https://blog.graphicfx.com/gfx-blog/tag/promotional-products) [Most Liked](https://blog.graphicfx.com/gfx-blog/tag/most-liked) ![Picture of Brian Kiefer](https://blog.graphicfx.com/hubfs/1754939396284.png) ##### Share - - - The 2023 Ad Impressions Study from the Advertising Specialty Institute (ASI) confirms what many marketers have long suspected: **promotional products remain America’s favorite form of advertising**—across all ages, genders, and regions. ### The Clear Winner From Gen Z to Baby Boomers, coast to coast, consumers ranked promo products above radio, TV, print, mobile, and internet ads. This preference spans both men and women, with promotional products taking the #1 spot regardless of demographic. --- ### Made in the USA Matters Over **54%** of consumers said they feel more favorable toward a brand if the promotional item is **Made in the USA**—a sentiment that jumps to **67%** among those aged 65+. The “buy American” factor is a powerful brand trust builder. --- ### Eco-Friendly = Brand Friendly Sustainability sells. Nearly **half of all consumers** said they think more positively about a company that gives them an **environmentally friendly** promo product. This trend is strongest among consumers over 45, signaling that green initiatives resonate far beyond younger audiences. --- ### Staying Power & Impressions Promo products are more than giveaways—they’re **long-term brand billboards**. - Outerwear is kept for **2+ years** by 61% of recipients. - Drinkware and calendars stick around for **1+ year** in over 60% of cases. - T-shirts generate over **5,000 impressions** in their lifetime; outerwear tops the list with **7,856 impressions**.   With many items costing fractions of a cent per impression, the ROI is unmatched in the ad world. --- ### Driving Business Impact Receiving a promo product directly influences buying behavior: - **41%** of consumers who receive outerwear or performance wear are more likely to do business with that advertiser. - Even smaller items like writing instruments and drinkware boost purchase likelihood by **30%**.   --- ### The Most Influential Items While preferences vary by gender, age, and region, **outerwear, performance wear, polo shirts, drinkware, and health/safety products** consistently rank at the top. These aren’t just “swag”—they’re relationship builders. --- ### The Takeaway Promotional products remain the most **liked**, **kept**, and **cost-effective** form of advertising available. They connect emotionally, offer practical value, and keep brands visible for months or even years—something no digital ad can match. If your marketing strategy doesn’t include promo products, you’re missing the most impactful and enduring way to keep your brand in customers’ hands—and on their minds. #### AUTHOR [Brian Kiefer](https://blog.graphicfx.com/gfx-blog/author/brian-kiefer) #### SUBMIT YOUR COMMENT [![Graphic FX Tee logo on dark](https://blog.graphicfx.com/hs-fs/hubfs/Graphic%20FX%20Tee%20logo%20on%20dark.png?width=332&height=75&name=Graphic%20FX%20Tee%20logo%20on%20dark.png "Graphic FX Tee logo on dark")](http://graphicfx.com) [mailto:info@graphicfx.com](mailto:info@graphicfx.com) © 2025 Graphic FX • 812-234-0000 • Terre Haute, IN USA •  IUPAT Local 47 ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Brian Kiefer", "url" : "https://blog.graphicfx.com/gfx-blog/author/brian-kiefer" }, "dateModified" : "2025-12-16T20:31:15.260Z", "datePublished" : "2025-12-16T20:31:15.000Z", "headline" : "Why Promotional Products Continue to Outshine Other Advertising Channels", "image" : [ "https://blog.graphicfx.com/hubfs/1754939396284.png" ], "mainEntityOfPage" : { "@id" : "https://blog.graphicfx.com/gfx-blog/why-promotional-products-continue-to-outshine-other-advertising-channels", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://blog.graphicfx.com/hubfs/Graphic%20FX%20Tee%20logo.png" }, "name" : "Graphic FX" } } ``` ```json { "@context" : "http://schema.org", "@type" : "Corporation", "address" : { "@type" : "PostalAddress", "addressCountry" : "", "addressLocality" : "Terre Haute", "addressRegion" : "IN", "postalCode" : "", "streetAddress" : "1130 Walnut St " }, "alternateName" : "Lagom", "description" : "Lorem ipsum dolor sit amet, consectetur adipiscing elit", "email" : "", "image" : "", "logo" : "https://242334371.fs1.hubspotusercontent-na2.net/hubfs/242334371/Graphic%20FX%20Tee%20logo.png", "mainEntityOfPage" : { "@id" : "https://blog.graphicfx.com/gfx-blog/why-promotional-products-continue-to-outshine-other-advertising-channels", "@type" : "WebPage", "description" : "Promotional products are a favorite advertising method, offering high ROI and long-term brand visibility, especially when eco-friendly and made in the USA." }, "name" : "Graphic FX Inc.", "sameAs" : [ "https://www.linkedin.com/company/revivalpixel/", "https://www.linkedin.com/company/revivalpixel/", "https://www.linkedin.com/company/revivalpixel/" ], "telephone" : "IUPAT Local 47 ", "url" : "http://graphicfx.com" } ```